SMS or Email - Which one is better for marketing
Today every business is trying in marketing the products and services of the business. Most of them either use Email or SMS marketing for their business. But before choosing SMS or email, you must be aware of the differences between them. No doubt, Email marketing is one of the demonstrated and successful dependable types of marketing but SMS has its own weight and it stands on top amongst other marketing mediums.
So, here we are giving some reasons Why must choose SMS Marketing over Email marketing -
On the off chance that you have been just running email marketing efforts and disregarding SMS marketing, at that point you passing up a great opportunity an incredible chance to connect with your current and new clients. You may wanna look at our rundown why SMS marketing ought to be given greater need over email marketing.
Immediate Response:
You can send mass SMS to the group and furthermore get the responses promptly dependent on their supposition. Reading text messages is simple as everybody keeps their cell phones with them constantly. Along these lines, there is zero chance that text messages are not being read by the recipient.
Businesses use "360 SMS App - The top-ranked Salesforce SMS App", for sending out single/bulk SMS campaigns to the clients from Salesforce. It is specially made for the Salesforce platform users.
Simple and Accessible:
The greater part of the email marketing emails is set apart as spam by the spam filter. More than seventy percent of the email messages are blocked or moved to the spam folder. While contrasted with email marketing, SMS marketing is more averse to be in spam or hindered by the spam filter.
Because of the limited characters(words) in the SMS, the content becomes short and eye-catching phrases which are a due benefit for SMS marketing. SMS gets more attention as people can check it instantly anytime without sign in into an account, that’s why email users have a higher chance to check the messages than email.
Targeted SMS:
The main benefit of using SMS is that you can reach out to highly targeted clients that are having higher chances to convert, that means they might purchase service or product. You can send targeted text messages to the potential clients to a group of people, according to the needs of the customers.
Vast flexibility in marketing operations:
You can have greater adaptability in marketing activities as you can change offers or present new subject whenever right away and the general population will respond to it because of simpler access to SMS than email. As email is checked once ordinarily.
Two-way communication system:
Business success also depends on the feedback of the customers, that means what problems clients are facing after using the service or product. That is the reason two-way marketing holds a specific worth other than one-way marketing. And feedback from the client keeps them engaging in the service and also helps the business to improve the product in the future.
Budget-Friendly:
The most important thing is that SMS is the most budget-friendly than other marketing mediums. It can be run with a very lo
w budget. Sending text messages in bulk require software or tools that will automate the sending of text messages in bulk amount, and here comes the "360 SMS App", which helps the businesses to send SMS from Salesforce platform. It empowers the Salesforce users to communicate with their clients via SMS within the Salesforce platform in a budget-friendly, simple and effective way.
